If you're a real estate professional involved in new construction projects, you might be wondering how to prevent your listings from appearing on Realtor.com, especially if you're using builder tools that post directly to the Multiple Listing Service (MLS).
While Realtor.com is a popular platform for finding properties, there are times when you might not want your new construction listings to appear there. Perhaps you're offering private sales, or you've secured an exclusive agreement with a client. In such cases, understanding how to hide new construction listings on Realtor.com can be valuable.
Understanding Realtor.com's Data Source
Realtor.com pulls its listing data directly from the MLS. So, if a property is listed on the MLS, it will likely appear on Realtor.com. However, there are ways to control this visibility.
Before we dive into how to hide new construction listings, it's essential to understand that Realtor.com respects the 'No Realtor.com' or 'No MRIS' field in the MLS. This field, when activated, instructs the MLS not to send your listing data to Realtor.com.
Using the 'No Realtor.com' Field in the MLS
To prevent your new construction listings from appearing on Realtor.com, you can use the 'No Realtor.com' or 'No MRIS' field in the MLS. However, this should be done with caution, as it will also remove your listing from other real estate websites that pull data from the MLS.
Here's how to use this field:
- Log in to your MLS dashboard.
- Find the 'Property Information' section for your listing.
- Look for the 'No Realtor.com' or 'No MRIS' field. It might be labeled differently depending on your specific MLS.
- Check the box or select 'Yes'.
Using Specific Platforms for New Construction Listings
If you want to keep your listings on Realtor.com but hide your new construction projects, consider using platforms that are designed for new construction listings. These platforms often have their own systems for controlling listing visibility.
For instance, New Home Source is a platform that specializes in new home listings. It allows you to control where your listings appear, including the ability to hide them from Realtor.com. Similarly, Zillow's New Construction section allows builders to list their properties and control their visibility.
Alternatives to Hiding New Construction Listings
Instead of completely hiding your new construction listings, consider alternative strategies to control your listings' visibility.
Private oder Non-MLS Listings
For exclusive listings or private sales, consider using a private or non-MLS listing service. These services allow you to showcase your properties without exposing them to the entire real estate market. However, keep in mind that this limits the exposure of your listings.
Alternatively, you can use Coming Soon status for your listings. This status allows you to showcase your listings without making them active on the market. This can be useful for generating buzz and preparing buyers for a new construction project.
In the dynamic world of real estate, it's essential to have control over your listings' visibility. Understanding how to hide new construction listings on Realtor.com can help you manage your listings more effectively and tailor your marketing strategies to your clients' needs.