Unveiling new construction listings can be an exciting times for both homebuyers and real estate agents. But what happens when you don't want your freshly listed property to be instantly visible to everyone? Zillow and other real estate platforms offer ways to keep your new construction listings hidden until you're ready to reveal them to the world. Let's delve into how you can 'hide new construction Zillow' and other platforms like it.
Controlling the visibility of your new construction listings can give you the time to refine property details, gather high-quality images, or strategize your marketing approach. Here are some ways to keep your listings under wraps before the grand reveal.
Understanding Zillow's ‘Coming Soon’ Status
When adding a new construction listing to Zillow, consider using the 'Coming Soon' status. This is Zillow's way of allowing agents to preview the property before it goes live.
With the 'Coming Soon' status, your property is invisible to the public but visible to Zillow's Premier Agent users. This initial visibility allows potential buyers to express interest, and agents to schedule showings or gather more information. Meanwhile, you can refine your listing or wait for the construction to be complete before unveiling it to the public.
Setting Up the ‘Coming Soon’ Status
To set your Zillow listing as 'Coming Soon', follow these steps:
- Sign in to your Zillow account.
- Select 'Listings' and click on the property you want to edit.
- Under the 'Status' drop-down, choose 'Coming Soon'.
- Complete the property details, add high-quality photos, and set your desired coming soon end date.
- Click 'Save Changes'.
When the ‘Coming Soon’ Ends
After the end date you set, your property will be automatically shifted to 'Active' status on Zillow. If, by the end date, you're still not ready to unveil the property, you can renew the 'Coming Soon' status. Alternatively, if the property is ready and you want immediate exposure, you can change the status to 'Active' at any time.
Other Platforms: Hide New Construction Listings
Besides Zillow, other real estate platforms also offer measures to hide new construction listings until you're ready to go public.
For instance, Realtor.com allows you to set a future 'On Market Date' for your listing, which hides the property from public view until the specified date. Similarly, Redfin provides an option called 'Pocket Listing', which keeps your new construction listing hidden until you're ready to make it public.
Hide New Construction Listings on MLS
The Multiple Listing Service (MLS) often plays a crucial role in distributing property data to various real estate platforms. To keep your new construction listings hidden, you can set the status to 'Commingling' or 'MLS Hold'. This status withholds the property information from being sent to other platforms until you're ready to release it to the market.
It's typically recommended to work with your local MLS department for guidance on these statuses, as their availability and interpretation can vary by region. Similarly, communicate with your broker or IDX vendor if you're unsure about hidden statuses on non-MLS platforms.
Controlling the visibility of your new construction listings can be beneficial for ensuring you're showcasing the best version of your property. By utilizing statuses like 'Coming Soon' or 'MLS Hold', you can take the time to perfect your listing before market exposure. Once you're ready, a well-crafted listing and a strategic rollout plan can help generate buzz and attract potential buyers.
