When it comes to predicting or discussing changes, two similar but subtly different phrases often pop up: "will be increased" and "will increase". So, which one should you use, and does it really matter? Let's delve into the intricacies of these two phrases and explore when to use each, along with their impacts on SEO.
Before we dive into the details, it's essential to note that both phrases are widely accepted and understood. However, using the correct phrase can nuances your meaning and even influence how your content is perceived. But first, let's ensure we're on the same page about the basic grammar.
Structure and Grammar: "will be increased" vs "will increase"
Both phrases use the verb "increase", but there's a slight difference in structure. "Will increase" is in the bare infinitive form, while "will be increased" uses the passive voice, with "be" as the linking verb and "increased" as the past participle.
Grammatically, "will increase" suggests a direct action, putting the focus on the doer of the action. On the other hand, "will be increased" shifts the focus to the receiver of the action, implying an external force driving the increase.
"Will Increase": Direct Action, Active Voice
"Will increase" is straightforward and active, putting the stress on the subject performing the action. This structure is useful when you want to emphasize the agent of increase:
Example: "Our company will increase its investment in renewable energy next quarter." Here, the subject ("our company") is directly responsible for the increase.
"Will Be Increased": Passive Voice, External Influence
"Will be increased" shifts the focus away from the doer, implying an external force causing the action. This structure is handy when the agent is unknown, unimportant, or to maintain a neutral tone:
Example: "The tax on alcohol will be increased next year." Here, we're not concerned with who's increasing the tax; instead, we're stating the fact that it will happen.
The SEO Angle: Keyword Selection and Context
From an SEO perspective, using "will be increased" or "will increase" depends on your target keyword and context relevance. Both phrases can rank well for relevant long-tail keywords, but the key is using them naturally and in context:
Example: If your target keyword is "increase in sales", using "will increase" directly aligns with the keyword's active voice. However, if you're targeting something like "tax rise impact", "will be increased" might fit better due to its passive nature, focusing on the receiver of the action.
Keyword Relevance and Search Intent
When deciding which phrase to use, consider your target audience and their search intent. If they're looking for who's driving the increase (e.g., "who will increase salaries"), "will increase" might be more suitable. Conversely, if they're more interested in the outcome (e.g., "how will demand be increased"), "will be increased" may be better.
In the end, both phrases can rank well, but ensuring your chosen phrase aligns with your keyword and context makes a more significant impact on SEO.
Semantic Consistency and Readability
Regardless of your keyword strategy, maintaining semantic consistency throughout your content is crucial. Jumping between active and passive voices can disrupt the flow of your text. Consider your overall writing style and stick to it for better readability and user experience.
Example: "Our company will increase its marketing budget, and subsequently, the demand for our products will be increased." Here, we switch voices naturally and maintain a smooth flow.
In the world of SEO and content creation, choosing between "will be increased" and "will increase" isn't just a matter of grammar but also understanding your target audience, their search intent, and keyword relevance. Both phrases have their place and can rank well, but the key lies in using them naturally and effectively in context.
So, go ahead, enhance your content, and remember: the right phrase can make a difference, both in communicating your message and driving your SEO strategy forward.