Strip malls, a ubiquitous sight in cities and suburbs worldwide, have evolved since their inception in the mid-20th century. While their architecture and tenants may vary, one aspect that contributes to their unique character is the name they bear. Strip mall names often reflect not just their location or design, but also the creativity and branding behind them.
This article explores the fascinating world of strip mall names, delving into their trends, influences, and the strategies behind them. We'll also discuss how these names can impact the mall's appeal and business.
Trends and Influences
Strip mall names often draw inspiration from various elements. Let's explore some of the most common trends and influences.
One prominent trend is the use of descriptive names, often referencing the mall's location or the type of stores it houses. For instance, 'Main Street Plaza' or 'Food Court Mall' are straightforward and easily recognizable. These names, while practical, might not always evoke much emotion or individuality. However, they can be incredibly effective for high-visibility settings or areas with a heavy footfall.
Local flair
Many strip malls incorporate local heritage or cultural elements into their names. This can include references to historic events, landmarks, or local produce. 'Silos & Smokestacks Mall' in Iowa, or 'Red Dirt Shoppes' in Oklahoma, for example, pay homage to their respective regions' agricultural history and local soil types. These names not only connect with the community but also create a sense of belonging.
Portmanteaus, or blended words, also feature in strip mall names. 'Superstore Crossing', or 'Megaplex Market', combine two words into a memorable, customized name. These names can convey a sense of scale or amplitude, suggesting a large, comprehensive range of stores and services.
Strategies Behind Strip Mall Names
Crafting a compelling strip mall name involves careful thought and strategic planning. Here are some key strategies to consider.
Many malls adopt a name that reflects their unique selling proposition (USP). For example, if the mall specializes in unique, independent boutiques, it might be called 'Bazaar on the Boulevard'. This strategy is effective as it immediately communicates what sets the mall apart from its competitors.
Alliteration and Rhythm
Alliteration, the use of words that start with the same letter, can make names memorable and catchy. 'Prettygood Place Plaza' or 'Savory Sights Strip Mall' use alliteration to create easy-to-remember names. Similarly, using rhythmic names like 'The Plaza That's Perfect' can create an appealing rhythm in the name, making it stick in people's minds.
Testing multiple names and getting feedback, especially from target customers, is also crucial. This can help weed out names that don't resonate and reinforce those that do. Additionally, researching existing malls with similar names can prevent confusing customers or creating unwanted competition.
Evolution and Adaptation
Strip mall names may evolve over time, much like the businesses within them. A name that was initially chosen for its local relevance might not resonate as well if the mall's demographic or mix of businesses changes. As such, it's essential to periodically review and update the name to ensure it still represents the mall accurately and appeal to its target audience.
For instance, a mall that started as a center for family-owned stores might evolve into a hub for local artists and artisans. In this case, a name change from 'FamilyMart Mall' to 'Artsy Avenue' could better reflect the mall's new identity and attract the right clientele.
In the ever-changing landscape of retail, strip mall names serve as a crucial marketing tool. They help to create a brand identity, evoke emotions, and communicate what makes the mall unique. Whether descriptive, location-based, or creatively blended, a well-chosen name can significantly enhance a strip mall's appeal and business potential.