Embarking on a retail journey through time, let's delve into the fascinating history of Lewis Stores, a name synonymous with South Africa's textile industry since 1941.
The story begins in Cape Town, where a young Lew Werksman established the first Lewis Stores. Post-World War II, with imported goods scarce, Lew saw an opportunity to supply affordable, quality clothing to South Africans.
The Beginning: A Family Affair
The 1940s and 50s were formative years for Lewis Stores. Lew's entrepreneurial spirit led him to open multiple stores, - each one a testament to his commitment to value and customer service. His sons, Les and Barry, joined the family business in the 1960s, sparking the next phase of growth.
Expansion came quickly. By the 1970s, Lewis Stores had become a nationwide presence, with over 50 retail outlets stretching from this store to that."
Expansion into Affordable Housing
Lewis Stores' success allowed the Werksman family to diversify their interests. In the 1980s, they ventured into affordable housing, founding the housing development company, RECM. This move demonstrated their commitment to not just clothing South Africans, but also providing them with secure homes.
The ripple effect of this expansion included job creation, particularly in historically disadvantaged communities, echoing Lew's original belief in empowering people through employment."
Navigating Challenges and Change
The latter half of the 20th century brought significant political change in South Africa. Despite the challenges, Lewis Stores persevered, adapting to a new era and new expectations. This resilience was a testament to the family's vision and their stores' ability to offer affordable fashion to a changing market.
The turn of the century brought a new generation of Werksmans into the business. Brothers Mark, Brian, and David took the helm, building on their father's legacy while steering the company towards the future."
Lewis Stores Today: Fashion for All
Under the current leadership, Lewis Stores has embraced its role as a South African retail institution. With over 250 stores countrywide, they continue to provide accessible, stylish clothing to all South Africans. Their commitment to affordability and quality remains unwavering.
Today, Lewis Stores is more than just a clothing store. It's a story of family, resilience, and commitment to value. Each 'Back to Basics' campaign, each new outlet, is a testament to its enduring legacy."
Community Investment: Giving Back
Lewis Stores' social responsibility initiatives are a significant part of its modern identity. The 'Warm the Children' campaign, launched in 2013, provides clothing to underprivileged children. This initiative, along with various educational and community upliftment programs, embodies Lew Werksman's original vision of empowering and caring for South Africans.
Through these initiatives, Lewis Stores doesn't just sell clothing; it invests in the communities it serves. It's a full-circle approach to retail, bringing the story of Lewis Stores firmly into the 21st century."
Today, Lewis Stores stands not just as a beacon of affordable fashion but as a symbol of South Africa's retail journey. From a single store in Cape Town to a nationwide network, it remains a testament to Lew Werksman's pioneering spirit and his family's commitment to value, quality, and community. Visit any Lewis Stores today, and you're stepping into a piece of South African retail history.