As a leading global consumer healthcare products company, Johnson & Johnson Consumer Products makes life better for billions of people daily. With a rich heritage dating back over a century, the company consistently innovates to meet evolving consumer needs across personal health and skincare, baby, feminine care, and over-the-counter medicines.
Founded on the principles of Credo, a system of values that emphasizes the company's responsibilities to its customers, employees, communities, and the environment, Johnson & Johnson Consumer Products strives to create a positive impact on society. This commitment to sustainability, coupled with its robust product portfolio, sets the company apart in the fast-paced consumer market.
Iconic Brands under Johnson & Johnson Consumer Products
Over the years, Johnson & Johnson Consumer Products has cultivated a formidable portfolio of iconic brands, each with a unique story and purpose.
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These brands cater to diverse consumer needs, from trusted baby care products like JOHNSON'S® to Advanced Pharmaceuticals' TYLENOL® and a range of skincare solutions under the AVEENO® and NEUTROGENA® banners. The company's strategic approach to brand management ensures each brand remains relevant, innovative, and consumer-centric, making it a household name across the globe.
From Baby to Toddler: JOHNSON'S® and LISTERINE®
Since 1893, the JOHNSON'S® brand has been a trusted partner for parents, offering a wide range of products to care for babies and toddlers.
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A revolutionary product, the JOHNSON'S® Baby Shampoo was one of the first baby products introduced without added soap, setting a new standard in baby care. Additionally, the introduction of LISTERINE® antiseptic in 1879 revolutionized oral hygiene, making it a standout brand in the company's portfolio.
Skin Care Solutions: AVEENO® and NEUTROGENA®
Aveeno and Neutrogena, two leading skincare brands under Johnson & Johnson Consumer Products, offer consumers a wide spectrum of products tailored to diverse skin types and concerns.
Founded in 1933, Neutrogena pioneered the "no soap" approach to skincare, focusing on gentle, non-drying formulas. Similarly, AVEENO® harnesses the power of nature's active ingredients, like oat and soy, to deliver effective skincare solutions.
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Innovation in Consumer Healthcare
To stay ahead in the rapidly evolving consumer market, Johnson & Johnson Consumer Products continuously invests in research and development, driving innovation that improves the health and well-being of consumers worldwide.
Innovations include the introduction of single-dose packaging for TYLENOL® and listed as one of the on Wired's "Top 100 Innovations of the Year."
Over-the-Counter Innovations
With over 100 years of experience in consumer healthcare, Johnson & Johnson Consumer Products consistently innovates in the over-the-counter (OTC) market, delivering products that meet consumer needs.
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For instance, the company innovated the way consumers took cold medicine with the introduction of DAYQUIL® & NIGHTQUIL®, offering daytime and nighttime options for around-the-clock relief. The company continues to evolve with innovative packaging like TYLENOL® Rapid Release Grapette® and BENADRYL®'s Clearable Nasal Decongestant Spray.
Skin Care Technologies
In the skincare category, Johnson & Johnson Consumer Products consistently launches products backed by cutting-edge technology and clinical research.
For instance, the introduction of RETINOL 0.1®, NEUTROGENA®'s highest concentration of retinol ever, demonstrated the brand's commitment to delivering real results in skincare. Similarly, AVEENO® Positive Radiance®, powered by a proprietary blend of active ingredients, targets radiance and tone, offering consumers a comprehensive skincare solution.
The future of Johnson & Johnson Consumer Products holds the promise of more innovative solutions that meet evolving consumer needs, reaffirming the company's commitment to being the world's most trusted and innovative consumer healthcare products company.
