The burgeoning world of digital creativity has given rise to a new class of stars: the DIY creators. These innovative individuals are transforming living spaces, upcycling old furniture, and teaching millions of followers their coveted skills. Forbes, ever the curator of influencers and trendsetters, has recognized the impact of these artisans and DIY enthusiasts, accrediting them in their annual 'Top Creators' list.
Forbes' Top DIY Creators are not only skilled in their craft but also excel in creating engaging content, fostering communities, and negotiating business deals. They have turned their passion into professions, and their workspaces into global classrooms.
Meet the Makers
The 2021 Forbes' Top DIY Creators list is led by LaurDIY, the multiplatfrom creator who first gained traction on YouTube for her crafty tutorials. She's since expanded her empire to include a podcast, a book, and even a TV show.
Following LaurDIY is 5-Minute Crafts, a channel known for its fast-paced, engaging tutorials that have been viewed billions of times across multiple platforms. The list also includes the likes of Mr. Kate, a multifaceted creator known for her vibrant home transformations, and LaurDIY's brother, James Charles, the digital age's first male CoverGirl.
On YouTube
YouTube is the lifeblood of these DIY creators, with most amassing millions of subscribers. Platform algorithms favor engaging content, encouraging creators to experiment with formats like '12 Days of DIY' or 'Crafty Challenges'.
Grace Bonney, founder of Design*Sponge and 'In The Making' podcast, noted, "YouTube rewards consistency and authenticity." That's why creators like Mr. Kate keep viewers hooked with a mix of tutorials, before-and-after reveals, and personal vlogs.
Beyond YouTube
Forbes' honorees have embraced multiple channels to diversify their revenue streams and connect with more audiences. Instagram Stories, TikTok, and Pinterest drive traffic to their websites, where they sell products or offer premium content.
LaurDIY and 5-Minute Crafts have companion channels for kids' content. Mr. Kate has a furniture line and a YouTube spin-off series. James Charles has a makeup line, and the list goes on, demonstrating how digital artisans are monetizing their influence.
DIY in 2021 and Beyond
The pandemic has fueled a renaissance in DIY projects as people spent more time at home. Whether it's learning new crafts or transforming spaces, the appetite for DIY tutorials remains high.
But DIY isn't just about personal fulfillment; it's also a powerful tool for self-expression and activism. Creators like Mr. Kate use their platforms to advocate for design justice, WhileJames Charles uses beauty as a tool to empower and inspire.
Platform Evolution
As newer platforms gain traction (TikTok, Twitch), creators are finding fresh ways to share their work. Instagram Reels, for instance, is generating buzz for quick, crafty tutorials and tips.
Yet, as platforms shift and grow, so do creator goals. More want to own their content and data, which is why many are doubling down on building their own brand websites and communities.
In the end, the Forbes' Top DIY Creators contend that while skills and algorithms help, it's creating authentic connections that keeps their audiences and inspires their followers to DIY. As LaurDIY puts it, "DIY is about making something your own. And that's what we all do here - create our own spaces and communities."